MOOF!: Made Out of Frustration

  • Aim: To create something that not only helps vent out my frustration but make it useful

  • Idea: To create a social media campaign that can exist in print and create a movement for people to be able to express their emotions in a creative and healthier way.

  • Result: Social media posts, prints, merchandise.

“MOOF!” stands for Made Out of Frustration. I started this project during a time when I felt overwhelmed by the job market and didn’t know how to channel that frustration. It wasn’t just me—my fellow creatives were in the same boat, unsure whether to move cities or keep facing rejection after rejection. That’s when the idea struck: what if I could turn all that stress into something creative? Something that not only looked good but also made me feel productive, instead of just sitting in anxiety. MOOF! became my outlet—a way to express everyday frustrations in a visual, relatable, and honest way. It taps into the little moments of stress we all experience but rarely talk about, offering a fresh and shared perspective on the unspoken parts of life.

Social Campaign | Adobe Illustrator | Adobe Photoshop